So, what does it mean to “flip” something on the AH? You’ve probably heard it discussed in real estate or some other medium. But I get a lot of questions from people about some of my sales successes, like:
“Hey, did you farm all that [Crafting Material X] or buy low, sell high in the Auction House?”
To which I usually respond, “the AH is the best farm in the game!” why?
- Players don’t know what the item they looted is used for.
- Players don’t know or don’t care about the value and just want better than vendor prices so they put it in the AH.
- Players just want to clear out their bags while they’re near the AH and don’t consider stack sizes.
At which I remind you..
So how do you capitalize on “loosies” or odd-stacks in the AH?
You see, if you know what the item is for, you’ll learn what stack size is important.
- Do people just need a couple for a quest? Stack some in “2’s”
- Is it expensive? Maybe some small, medium, stacks and cheaper large stacks.
- Is it a crafting material that they need lots of? Consolidate stacks!
- Use stack size variety, this helps you stand out from other sellers. Is everyone selling stacks of 100/200? Try 125 or 75? List a variety, price accordingly? (e.g. buy more, pay less! Just like at the store!)
At this point you may be saying, ok, sure.. I get the concept.. but.. how do I actually use this?
Here’s an example from one of my realm auction houses today:
Hopefully you’re using TSM, and what does it help you see? This is where you learn to think about being a goldmaker vs. looking to make a quick flip on one lucky valuable item that RNG gifted you.
- See the Green? That means those auctions are 50-80% below regular market price on that server. That spells opportunity, *IF* you know the item, its value, availability, and use.
- Next, note the random stacks.. there’s some small-time gaters listing piles of 1, and other odd stacks.
- Next, note the price breaks in the buy out column. It jumps from 12g 94s to 17g64s a few lines down. That a 5g PER ITEM jump.
This is a strategy, not a guide or a quick fix. but it works with almost anything on the AH. So what do you do with this screen above?
Well, I’m going to round the numbers a little for the easy math, but..
Let’s say you didn’t have a lot of gold, or were nervous to try this out? You can buy up the first six lines, to where that 5g price jump occurs. That’s 62 individual [Big Gamy Ribs] multiplied by about 12g 94s, that will cost you about 800g. Now, if you immediately collect those from the mailbox, and re-list them as three stacks of 20 immediately undercutting the chap at 17g 64s, that will net you about 1,000g after AH fees (probably a bit more) so you’re now up a quick 200g without a ton of effort or risk
Have a little more to invest? What do the stacks further up look like? How far up is the first stack of 50? or 100?
As with anything, take it slow. Study the market. Don’t risk more than you can stand to lose! (well – it’s not technically a loss, it’s an investment in your education!)
So just watch the markets that have stuff you personally use/need/make. Is there a lot of this low-hanging fruit? (er.. meat?) and what can you do to profit from it?
Sustained goldmaking isn’t about getting rich quick. It’s about making gold, over time, through regular sales. The more you sell, the more you make. You can’t make anything, if you don’t sell something.